There are just a few brands that, whoever actually owns them, will always remain quintessentially British. Luxury brands that do not lose their heritage as they become globally in demand, do not become an amorphous, homeless name that will have its moment and then evaporate and disappear; forgotten. No, these are brands whose demand is because they are British and because they represent all that is great about Britain and the extraordinary contribution we have made to every facet of life; iconic brands like Rolls Royce, Dunhill, Burberry and, of course, John Charles.
Since 1958, the house of John Charles has created designs that capture the glamour, sophistication and confidence of women who want to dress to the occasion, setting the standard by which all others will be compared. As Regine Ellis, Design Director at John Charles for the past fifteen years says "My customer is most important to me; she is one whose individuality and inner confidence shines on the outside. She is sensuous, feminine and glamorous. We design clothes to make her look and feel as unique and special as she is."
The John Charles brand has often been described as ‘a woman’s best kept secret’ and that is possibly most true when looking at outfits designed for the mother of the bride. Perhaps John Charles is the only brand that truly understands the extraordinary role that is played by the mother of the bride in what is, after all, the most important day in her daughter’s life so far.
That is where the secret starts. It is her daughter’s day, and the mother is there, not to compete but to complement; to be a supporting and essential part of the canvass upon which her daughter, in her bridal gown, will be the central character.
The mother of the bride has another role too; to say, you are marrying my daughter when she is young, with the beauty and freshness of that youth, but she will still be sensuous, feminine and glamorous in later years because she is of me and will capture, in her own way, the confidence and sophistication that only time can build.
John Charles designs are perfectly fitted to that role; gradually evolving with new styles and trends as they move in and out of fashion. Mother of the bride outfits are made with exactly the same attention to detail as the bridal outfits themselves; as plain or as embellished as you like, but all exquisitely cut and sewn.
For the mother of the bride this day will be almost as emotional as her own wedding day, and when she puts on her John Charles outfit, she will certainly feel again the nostalgic excitement of that day as little memories and emotions come flooding back. She will feel glamorous, she will feel special and she will feel proud.
John Charles, the perfect choice for you on your daughter’s day.
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